The Times Of India article The Indian capital has a lot of good business plans.
But what is the best business plan?
This article has been updated for clarity.
The Business Week magazine was launched in 2000 as an initiative to empower business owners with ideas.
But in 2017, the magazine saw its readership plummet after it published an article about a female business leader, Amrita Koirala, whose plan to launch a new business plan was greeted with outrage by business owners.
Koirala’s business plan would have called for a 50 per cent cut in the cost of launching a new startup from $5,000 to $1,000, but she would have also demanded that a 20 per cent bonus be given to each successful entrepreneur.
Business owners, who were outraged, filed a complaint with the Advertising Standards Commission of India.
Koiral’s plan, according to the complaint, was discriminatory.
The magazine’s editor, KV Shrivastava, was also quoted in the Times of